Digital marketing today is essential for any hotelier who wants to increase their presence on the Internet and therefore increase their reservations. It is a necessary strategy to increase the reach and be able to reach more people who are interested in traveling.
More and more users are connected to the internet, according to the Digital 2021 report carried out by We Are Social and Hootsuite indicates that the number of internet users in the world has reached 4,660 million people, which represents 59.5% of the population (7,830 million people).
That is why we invite you to know the keys to hotel marketing that will allow you to increase your reservations and improve loyalty rates.
Offer valuable content
Developing a digital content strategy is the best way for your ideal clients to discover your hotel on their own, without any annoying advertising reaching them.
Offering valuable content is a very important aspect of your hotel's marketing strategy. Since it is the creation and distribution of valuable assets, such as videos, blogs or newsletters as marketing tools to attract and retain customers.
Example: An example is Marriott Traveler, a digital magazine with destination-based content that provides readers with information on what to do in the different cities where Marriott owns properties. The first edition included information from three cities, and in just 3 months, reservations increased to 7,200 rooms.
Position your brand on social media
According to The Global State of Digital, prepared by Hootsuite and We Are Social, an estimated 3.484 billion people use social networks, this represents 45 percent of the world's population.
These statistics show the importance of positioning yourself well on social networks and the importance of showing a good image on them, since they serve as an exhibitor and channel to show potential clients the culture and philosophy of the company.
Here are the benefits of using social media marketing for your hotel:
- You can use information from the social media manager for hotels metrics to analyze the profile of your audience and learn about their behavior on your social media.
- Social media marketing for hotels helps you reach thousands of your target audience at the same time, in real time, at a much lower cost.
- Feedback: Not only is it a tool that offers users the possibility of leaving their opinion about our hotel, but they are the ones who do it on their own initiative, thus allowing us to know first-hand the opinion of our clients in a way natural.
- Helps build brand awareness.
- Successful social media marketing campaigns help drive a large amount of targeted traffic to your website and improve its SEO performance.
Without a doubt, the presence of a hotel on social media is key to increasing bookings and the success of your hotel.
Improve your local positioning
Positioning your hotel in your area helps you become an easy search for your target audience. Keep in mind that the first page of search engine results receives 92 % of all traffic, for them to find your hotel on Google it is necessary to prioritize some key components of search engine optimization (SEO, for its acronym in English).
Below we describe the points you have to take into account to improve the positioning of your hotel on the internet through the Search Engine (SEO).
- Choose your keywords.
- Define your strategy and market niche.
- Keep your website updated.
- Track demand and search data.
- Give priority to online reviews.
Most travelers nowadays do not go to a travel agency, they are fully prepared to carry out their own research and therefore it is necessary that you make it easy for users to find you in search engines.
Use video marketing
Video marketing campaigns for a hotel allow you to project its history, facilities, services, activities or experiences, in a creative and unique way.
76 % of social network users are willing to share a video if it is interesting (much higher percentage than other publications such as text messages or images), and 80 % prefer video content to reading text.
We recommend you promote your hotel through videos, as they are highly effective, easily go viral and are easy to "digest".
Videos are a great alternative to connect with more guests and to sell your hotel service.
Case of success
Banyan Tree, using the experiential marketing technique, has made a video marketing in which it captures unique, pleasant and relaxing moments in its hotel facilities. With a careful photography, the video manages to attract its customers.
Perfect the user experience
The page of your hotel must offer a very pleasant user experience, which can be achieved with a good interface, good navigability, guaranteeing payment security through the web, showing the contact channels (telephone, email, social networks, etc.), updated photographs of the hotel, information of interest to the user, etc.
All these characteristics are taken into account in the interface that GuruHotel has for you, because we know that guaranteeing a correct user experience leads you to make a direct reservation through the website.
There are many ways to build a successful hotel marketing strategy; We invite you to carry out these strategies and you will see how you will be able to position your hotel in the digital world and increase your reservations.