GuruHotel in Tianguis Turístico Mérida 2021

The Tourist Tianguis It is the most important event for the tourism sector, since it brings together businessmen, hoteliers, travel agents, operators and specialized media from the industry, not only from Mexico, but from all over the world; This time the Tourist Tianguis will be held for the first time in Mérida, Yucatán from November 16 to 19, 2021.

During the tianguis around 40 thousand business appointments will be held with representatives from the five continents. All delegates will meet at the Yucatán Siglo XXI Convention and Exhibition Center, which has 20 thousand square meters of space to house more than 600 exhibiting companies.

Where did it originate? 

The first Tourist Tianguis originated in 1975 in the city of Acapulco, the event was created to promote the port of Acapulco as an international tourist destination. The event was a complete success and a year later in 1976 the Tourism Secretariat was founded, which that same year organized the first Tourist Tianguis; Today after 46 years, this tianguis has become the most important tourist fair in the country.

The first celebration of the tourist tianguis outside of Acapulco was in Puerto Vallarta and Riviera Nayarit in 2012. Then it continued in Puebla 2013, Cancun in 2014, Acapulco in 2015, Guadalajara in 2016, Acapulco in 2017, Mazatlán in 2018, and Acapulco in 2019.

The Tourist Tianguis has been held without pauses except for 2020 in which the event was canceled due to the pandemic caused by the COVID-19 virus. 

Those who participate?


  • Independent hotels and hotel chains
  • Airlines
  • Tourism Offices of the 32 States of the Mexican Republic
  • DMC, Fairgrounds, etc.


  • Tour Operators, Wholesalers, Travel Agents and Tourist Associations.
  • Incentive Houses and Organizers of Events, Congresses and Conventions.
  • Globalizers and / or Consolidators.


It seeks to promote the promotion and commercialization of tourist products and services in Mexico, allowing the number of national and international visitors to increase, thus making the products and variety in terms of tourism known that Mexico has to offer to the world.

Impact on the economy

Last year in his first edition of the Tianguis Turístico Digital (TTD) left sales of $ 100 million with results from the 60% of the 217 exhibitors who attended, reported the Ministry of Tourism (Sectur).

At the press conference for the closing of the TTD event, the Secretary of Tourism Miguel Torruco highlighted that 27,539 business meetings were held.

Why is it important to attend?

 The Tianguis Turístico is a professional, dynamic and highly productive business forum, with an international presence in which the main suppliers of the Mexican tourism industry and buyers from more than 70 countries interact, through pre-established 15-minute appointments each for 2 and a half days.

The tourist market is attended by businessmen, hoteliers, union leaders, travel agents, operators, wedding planners, governors, state tourism secretaries, specialized media, etc. 

That is why it represents an excellent opportunity to form strategic alliances.

GuruHotel present in tourist tianguis

During the Tourist Tianguis, this year our team will be ready to welcome you to our booth 3145, where we can introduce you to how we can help boost your hotel, our business model and updates to our products.

You will also have the opportunity to learn about the technology we use at GuruHotel, with informative and detailed demonstrations.

Register now!

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